How Creative Teams Use ClickUp to Manage Design Requests and Asset Reviews

Why Creative Workflow Management Is Different

Creative teams don’t work like everyone else. While product and engineering may live by structured sprints and tickets, designers, content creators, and brand teams juggle overlapping requests, subjective feedback, tight deadlines, and constant revisions. Add in misaligned stakeholders and disconnected tools—and the process can quickly become chaotic.
 

This is where ClickUp shines. It provides a centralized, flexible, and customizable platform that gives creative teams the structure they need—without sacrificing agility or creativity.
 

In this blog, we’ll break down how design and creative teams are using ClickUp to streamline design intake, manage asset workflows, collaborate on feedback, and keep branding on point.

Common Challenges in Creative Project Management

Before exploring the solution, it’s helpful to understand what creative teams are often up against:

• Disorganized design request intake (emails, Slack, hallway chats)
• Multiple overlapping feedback threads
• Difficulty tracking status or asset versioning
• Approval delays from stakeholders
• Lack of visibility for non-creative team members
• Missed deadlines due to unclear handoffs

ClickUp brings order to this creative chaos through visual workflows, centralized documentation, automations, and seamless collaboration.

Structuring the Creative Workspace in ClickUp

Creative teams can begin by setting up a dedicated Space in ClickUp called something like “Creative Operations” or “Design Team.” From there:

• Use Folders for different categories (e.g., “Design Requests,” “Campaigns,” “Brand Assets”)
• Create Lists for active sprints, departments, or asset types (e.g., “Social Creatives,” “Landing Pages”)
• Use Custom Views (Board, List, Calendar, Gantt) to monitor deadlines and stages

With this structure in place, your team has a clear overview of everything in progress—and what’s coming next.

Streamlining Design Request Intake with Forms

ClickUp Forms eliminate guesswork and standardize how requests are submitted.

Here’s how creative teams use them:

• Create a form with required fields like Request Type, Description, Target Audience, Dimensions, Copy Needed, Deadline
• Add a file upload option for brief attachments
• Embed the form on your intranet or pin it in Slack for easy access
• Automatically create a new task in your “Design Requests” List with all form data included
• Use Automations to assign designers or route to the correct List based on Request Type

No more hunting down missing specs or following up with requesters—everything lands in one place with the information you need.

Using Templates for Repeatable Asset Workflows

Most creative work follows a similar structure—ideation, drafting, feedback, revisions, final delivery. ClickUp makes it easy to standardize these steps with Task Templates.

A sample Design Request Template might include:

• Custom Statuses: Requested → In Progress → Review → Revision → Approved → Delivered
• Subtasks for: Design Kickoff, First Draft, Internal Review, Revisions, Final Upload
• Assigned team members (design lead, reviewer, content approver)
• Pre-attached creative briefs or brand guidelines
• Due dates and priority set by urgency level

Templates eliminate repetitive setup and ensure nothing is forgotten—especially during busy cycles.

Managing Asset Reviews Without Email Threads

Reviewing creative work over email is a nightmare. Files get lost, feedback overlaps, and there’s no version control. ClickUp centralizes all reviews in the task itself.

Here’s how it works:

• Attach assets directly to the task or upload to a related ClickUp Doc
• Use Proofing (available on some ClickUp plans) to add feedback directly on image or PDF files
• Leave threaded comments and assign them for action
• Tag stakeholders (e.g., @Marketing Manager) to request approval
• Track feedback with statuses or subtasks like “Waiting on Approval,” “Revisions in Progress,” etc.

All conversations stay contextual, reducing confusion and speeding up turnaround time.

Visualizing Creative Work with Board and Calendar Views

ClickUp’s Board View gives your team a Kanban-style layout for task progression. Columns like Requested, In Progress, Review, and Approved make it easy to drag and drop work across stages.

Calendar View is ideal for content teams managing:

• Weekly or monthly content schedules
• Event-related creative deadlines
• Cross-functional campaigns

These visual tools help spot overloads, shifting timelines, or bottlenecks at a glance.

Collaborating Across Departments

Creative teams are often the hub of collaboration. They work with marketing, product, HR, sales, and events. ClickUp enables cross-functional transparency with:

• Shared tasks and folders
• View-only or comment-only permissions for other departments
• Status updates and notifications without needing to ping the design team
• Docs and Wikis to house guidelines, brand assets, or creative playbooks

Stakeholders stay informed, approvals are faster, and misalignment is minimized.

Automating Status Updates and Notifications

ClickUp Automations help eliminate micro-management and manual updates:

• When a task is moved to “Review,” notify the stakeholder via email or Slack
• When a subtask “Internal Review” is complete, change parent task to “Revision”
• If a task is in “Waiting on Feedback” for 3+ days, tag the requester automatically
• When a task is marked “Approved,” auto-move it to the “Delivered” list

Automation keeps work moving while reducing context-switching for creatives.

Tracking Creative Workload and Bandwidth

Using ClickUp Dashboards and the Workload View, team leads can:

• See who’s overloaded or underutilized
• Visualize how many requests are pending, active, or overdue
• Monitor turnaround times and bottlenecks by asset type
• Group tasks by assignee or tag to balance assignments

Creative work is often deadline-sensitive. Visibility into capacity helps prevent burnout and maintain high quality.

Using Goals to Track Output and Impact

ClickUp Goals can help creative teams align work with outcomes. You might track:

• Number of completed requests per month
• Turnaround time improvements
• Stakeholder satisfaction scores
• Total campaigns supported per quarter

These metrics validate the creative team’s contribution and identify where to improve process efficiency.

Centralizing Brand Guidelines and Asset Libraries

ClickUp Docs are a great place to store:

• Brand identity documents
• Logo files and usage rules
• Typography and color palettes
• Design system guidelines
• Approved assets for reuse

Use internal wikis or shared Docs to ensure consistency and prevent outdated asset usage.

Real-Life Example: End-to-End Social Campaign Creation

1. A marketer fills out a Design Request Form for a social ad
2. A task is created in the “Social Creatives” List with auto-tagging and assignee
3. The design team picks it up, using a template with subtasks and deadlines
4. A draft is uploaded and reviewed inside the task with comments and Proofing
5. Feedback is applied, and final assets are uploaded with proper naming conventions
6. Once marked “Approved,” the task is moved to the “Delivered” folder
7. Data about request type and timing is captured for performance analysis

No spreadsheets. No email threads. Just a clean, repeatable workflow.

Best Practices for Creative Teams Using ClickUp

• Use Forms to standardize requests and ensure required info
• Create task templates with subtasks and asset attachments
• Enable Proofing or link cloud drives for faster feedback
• Visualize your workflow with Board and Calendar views
• Automate repetitive handoffs, updates, and reminders
• Track performance with Dashboards and Goals
• Store guidelines and Docs in one place for easy reference
• Review processes quarterly to improve intake and delivery speed

ClickUp helps creative teams shift from reactive firefighting to proactive, high-impact execution—without stifling creativity.

Empower Your Creative Team With ClickUp — Book A Free Consultation Today!

FAQs

Can non-creatives submit design requests in ClickUp?

Yes. ClickUp Forms make it easy for anyone to submit a request, which automatically turns into a task in the design team’s List.

How does ClickUp support feedback on visual assets?

Use ClickUp’s Proofing feature to comment directly on files like images or PDFs, or use comment threads and attachments for collaborative review.

Can we track how many requests each designer is handling?

Absolutely. Workload View and Dashboards let you filter and group tasks by assignee to monitor bandwidth and balance workloads.

Is it possible to manage multiple creative campaigns at once?

Yes. Use Folders or Lists for each campaign, apply tags for cross-cutting categories, and monitor progress via Dashboards.

Can ClickUp be integrated with tools like Adobe, Figma, or Google Drive?

Yes. ClickUp supports embedding links to Figma, InVision, and Google Drive and offers integrations via tools like Zapier or native embeds.